September 18, 2020

13% cleaning as demand for Reckitt Benckiser disinfectant lifts

Wonder what makes Lysol and Dettol so common in America and Europe, India, other parts of Asia. It is a British company Reckitt & Colman, set back in 1817, based in Lincolnshire, and based in Slau, which merged with Benckiser in the Netherlands in 1999. It operates in the last quarter with 40,000 employees and sales of £ 3.5 billion in 60 countries. Dettol soap is a household name in India and its push for better hygiene can be seen in advertisements on Indian television. A £ 32 million fund was set up to promote better sanitation following double-digit sales growth.

This fits in with Prime Minister Modi’s efforts for good sanitation, toilets for 1.2 billion people, and the Swachh Bharat or Swachh Bharat Abhiyan which is helping India in the fight against coronoviruses today.

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